Branding
Tuesday December 15, 2020 By David Quintanilla
Jailbird: Mo’ Chicken Mo’ Problems | Dieline


Cage-free and care-free are the secret on the subject of Jailbird, a fried rooster restaurant idea. The model design seems to be prefer it was pulled from the pages of a comic book guide, with daring reds and deep blues. The hero of the design is a classy rooster man with a decidedly too cool for varsity angle. He seems to be like the kind of man in an 80s movie that begins because the bully, however finally ends up being the misunderstood hero.

The illustrations that adorn the meals wrappers give this restaurant an eclectic and contemporary really feel. The hatch sample throughout the model identification is reminisce of a rooster’s coop, a cheeky nod to the restaurant’s staple product. 

Should you’re seeking to sit with the cool children, look no additional than Jailbird.


Jailbird is a cage-free, fried rooster idea restaurant primarily based in Dubai. For this distinctive model, we created a feisty, charismatic rooster man to characterize the enjoyable and unapologetic essence of Jailbird.

With daring typography and sarcastic seems to be, our rooster pal gained’t hesitate to name out all of the rooster haters on the market. The sketch-like icons used all through the model embody the completely different features of this “Chuck Norris” kind. Whether or not it’s from crushing a soda can, arguing with a beef lover, or just placing his boxing gloves on, our rooster is at all times prepared to leap into motion. The intense coloration provides the model a enjoyable and youthful look, finally capturing the hanging style Jailbird has to supply.

Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph



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