Branding
Wednesday April 14, 2021 By David Quintanilla
Jelen’s Brand Identity Redesign Boldly Eliminates Irrelevant Elements | Dieline


Design Büro undertook the redesign for Jelen, one of many oldest and most recognizable manufacturers. To make this redesign a extra strong illustration for the model, the group finally determined to strip again and eradicate the packaging’s secondary parts. This stripping again allowed the model’s essence to showcase the brilliant yellow label, the dominant stag, and the daring gothic lettering. The purple of the “1756” creates a gorgeous distinction between the yellow label and brings out the amber tones of the beer. Now that the brand new packaging is extra condensed, the primary traits pop and make a stronger and extra recognizable model.


Editorial photograph

What makes one model the model? It is the visible and emotional reference to the buyer. What we really feel once we use it, and on the finish, what we bear in mind once we consider it. Each model has its distinctive code. Ranging from the brand itself, colour code, mixture of brand name property, utilized in such means that solely that model has. That’s the essence of it.

Our mission was to strip the model to its essence, to eradicate all these irrelevant and secondary parts that burdened it, making the best way for a firmer and stronger reference to the shoppers.

Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph



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