Branding
Tuesday April 13, 2021 By David Quintanilla
Jet-Puffed Bites Are The New Go-To Marshmallow Snack | Dieline


In response to a shopper research performed by Chirp Analysis, half of marshmallow customers snack on the sweet straight out of the bag, regardless of the tight affiliation with fireplace s’mores. Seeing a necessity for a change in packaging to higher go well with shopper want for extra snackable on-the-go choices, Jet-Puffed launched a brand new stand-up, resealable pouch. Now, munching on a couple of pillowy treats whereas preserving the remainder of the bag recent simply acquired an entire lot simpler. The marshmallows are available in common, mini, and strawberry varieties.

Editorial photograph

Moreover, they’re additionally releasing a line of indulgent bites. The brand new sweets are Jet-Puffed marshmallows lined and topped in considered one of 3 ways, Festive Birthday Cake, Basic S’mores, and Coconut. The packaging encompasses a design simply as candy because the smothered and lined marshmallows inside. A colourful rainbow comes off the enjoyable and bouncy Jet-Puffed wordmark, much like the JKR-led redesign final yr. An cute marshmallow-shaped smiley face serves because the dot above the “i” in bites. Background colours are comfortable and welcoming, and enlarged product pictures and dietary data spherical out the entrance pouch.

“Our new resealable packaging and Jet-Puffed Bites lineup are answering a shopper want for extra snackable marshmallows,” stated Allison Kelly, affiliate director at Kraft Heinz, in a press release. “The stand-up, resealable baggage ship marshmallows which are simple to retailer and assist them keep comfortable and fluffy, whereas our new Bites flavors supply an thrilling number of new indulgent flavors.”

Jet-Puffed Bites can be found now nationwide.



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