Branding
Wednesday June 9, 2021 By David Quintanilla
JNS Coffee Packaging Is Inspired By The Pharmaceutical Industry | Dieline


Jawa Nie Sen (JNS) is a brand new specialty espresso with packaging designed by Valentin Nogues and Huge Imaginative and prescient. The result’s a design that creates a premium expertise for the model’s shoppers. That is completed by means of the straightforward label design and the monochromatic colours within the branding system for every product. Not solely is the packaging for JNS modern and fashionable, but it surely’s extremely refined and helps emphasize the high-quality facets of the model’s beans.


Editorial photograph

Specialty coffees have made their solution to the Polish market, and are right here to remain. Jawa Nie Sen is a brand new model providing farmers espresso for many who care about high quality.

Impressed by the founder’s background as an well being specialist for the federal government, JNS (Jawa Nie Sen / Actuality, not the dream) is a brand new espresso model structured round a mannequin primarily based on subscription plans. The model’s message is targeted on the well being and dietary advantages of premium farmer’s / specialty espresso versus industrial ones. The early aim was to create a polarizing but premium expertise for the viewers. Being primarily based on another mannequin, packaging the model and making a constant visible language was the primary precedence so we may then set to develop a web-based presence. The web facets of the model are directed in the direction of leads era by means of totally different funnels to be able to improve the numbers of subscribers.

Editorial photograph

The supply consists of two merchandise (medium and lightweight roasted espresso) chosen in small impartial farms within the Brazilian mountains. The tonal palette was established to be able to differentiate every pack per amount. Design-wise, inspiration was taken from the pharmaceutical trade as a reference to the founder’s historical past, however was additionally a solution to emphasize the well being and dietary advantages of top of the range espresso.

The refined design goals at positioning the roasting course of and the origins within the first place somewhat than the flavour notes or the number of the beans. Historically, espresso manufacturers tends to cover the roasting degree whereas it’s the major issue accountable for the flavour in the case of espresso.

Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph



Source link

Leave a Reply