Branding
Wednesday April 21, 2021 By David Quintanilla
Johnny Cupcakes Creates Pasta Shaped Like The Delicious Logo | Dieline


When a model has a particular brand that’s universally acknowledged, it solely is smart that the emblem is became pasta. Johnny Cupcakes has achieved simply that, and we can not seem to recover from the ingenuity of all of it. It is one factor to be the primary T-shirt bakery, nevertheless it’s an entire next-level concept to be the world’s first t-shirt bakery to make pasta out of their brand. Not solely is the design of the pasta phenomenal, however the packaging it is available in is completely artisanal.

Designed by Dale Mallot, nothing was ignored with nods to old-school Italian eateries by way of the fragile font kinds, black, yellow, and crimson shade selections, and even a mustache embellished brand. Bon appétit, after which possibly chow down on a cupcake afterward. There isn’t any such factor as too many carbs, and I stand by that.


What makes our Johnny Cupcakes pasta so particular and scrumptious?  Think about a boutique fashion pasta manufacturing unit in Italy – that is what this seems like.  We collaborate with proud artisans who run a small enterprise and care about locally-made merchandise.

Editorial photograph

Our manufacturing course of begins with the very best high quality elements we are able to discover, like 100% durum semolina wheat and all pure vegetable powders.  Our pasta dough is rigorously extruded by way of Italian-made bronze dies and dried slowly in a single day in conventional Italian cart dryers.

This outdated world Italian strategy creates a tough matte floor on the pasta and leaves it extra porous in order that pasta sauce clings to it superbly like a child tomato hugging its mother after its first day of college.  Most giant industrial pasta firms use cheaper Teflon dies that produce shiny, slippery, pasta which causes sauce to slip off and accumulate on the backside of the bowl – fuck that.

Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph





Source link