Branding
Thursday April 15, 2021 By David Quintanilla
Kvaster: Tradition Told In A Modern Way | Dieline


As a result of Kvaster’s Kvass drink is a standard beverage discovered on each the widespread individuals’s and royal desk, it wanted to be modernized. The drink itself is a standard Slavic fermented beverage, however its packaging wanted a contemporary facelift. DesignBüro created a visible can that is each colourful and geometric and positive to affect the cabinets. The geometric sample was impressed by a artistic interpretation of the core elements of the drink. So whereas this beverage is perhaps centuries previous, the brand new packaging makes it really feel such as you’ll be tasting the longer term with each sip.


Editorial photograph

Kvaster is a model of the historically Slavic fermented beverage referred to as Kvass. We wished to discover a artistic answer that will visually inform a story of Kvaster’s worth and attributes, of its style and advantages. Considered one of our principal problem was to modernize the look (and really feel) of the kvass. The drink itself has a really out of date connotation within the client’s consciousness. That setback was speculated to be “bypassed” with a visible communication that will attraction to the each previous and new customers in a related means of speaking a contemporary and fashionable model that additionally pays homage to the normal qualities and values. Kvass is historically the drink that could possibly be discovered on each the widespread individuals’s and royal desk. The group aimed to combine these entities right into a patterned “cape” that will mantle the Kvaster as the true inheritor of the enduring drink of excellent previous instances. The sample was created because the artistic interpretation of the kvass’ core elements and components that talk the pure origin and potential well being advantages.

Editorial photograph
Editorial photograph
Editorial photograph



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