Branding
Sunday December 6, 2020 By David Quintanilla
Lady Gaga And Oreo Announce ‘Chromatica’ Limited-Edition Cookies | Dieline


Regardless of a seven-week delay, recording artist and occasional wearer of meat, Woman Gaga, lastly launched her sixth studio album Chromatica. Nevertheless, the identical circumstances that delayed her newest banger have additionally denied her little monsters from listening to it carried out dwell or dancing with reckless abandon within the membership. 

You may have to attend till not less than subsequent summer season for Gaga to wow followers with a stadium-level spectacle in help of the document, however within the meantime, Oreo has them lined with a brand new cookie impressed by Mom Monster.

Editorial photograph

The packaging is brilliant pink and comes with a daring “LADY GAGA” in a shiny mirror end splashed throughout the entrance. Copy reads, “It is a cookie impressed by Chromatica,” with the album title stylized. Minimal Oreo branding seems on the highest, and inside, the cookies are pink-colored and stamped with imagery from Gaga’s newest work. The internal filling, although inexperienced in coloration, tastes like the unique creme flavored, not less than we hope.

“This collab is impressed by the world of Chromatica, the place kindness guidelines all issues,” mentioned Woman Gaga in an announcement in regards to the colourful cookies. “I really like these pink cookies with inexperienced creme, and hope they brighten your day as a lot as they do mine!”

Editorial photograph
Editorial photograph

The model informed Adweek that the cookies would launch formally in 2021, with 6-cookie packs showing in comfort shops in January. Followers have been directed to LadyGagaOreoStanClub.com to obtain updates and particulars, with the primary 1,000 getting in entrance of the road for the brand new cookies. Within the meantime, beginning December fifteenth, the collaboration launches Sing it with Oreo, which can enable followers to share musical greetings with pals.



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