Marketing
Tuesday February 9, 2021 By David Quintanilla
Latest Download Charts Underline Concerns for WhatsApp


Final month, Fb-owned WhatsApp announced a new update which might imply that WhatsApp customers would basically be sharing extra of their in-app information with Fb.

The replace was particularly targeted on how customers interacted with companies, and did not embody sharing extra private data with The Social Community. However regardless, the deliberate change spooked many WhatsApp customers, who have been none to happy to be compelled into the brand new data-sharing association.

That sparked a flurry of downloads of different messaging apps, and ultimately prompted WhatsApp to delay the change. And now, with the most recent obtain charts from Sensor Tower, we will get some extra perspective on the impacts of that announcement – and why Fb took out full-page newspaper ads, amongst different measures, in an effort to higher clarify the replace.

Sensor Tower download charts

As defined by Sensor Tower:

“Telegram was essentially the most downloaded non-gaming app worldwide for January 2021 with greater than 63 million installs, 3.8 occasions its downloads in January 2020. The international locations with the biggest variety of Telegram installs have been India at 24%, adopted by Indonesia at 10%.”

As you possibly can see right here, each Telegram and Sign rocketed up the obtain charts in January, underlining the importance of the backlash to the WhatsApp replace. That replace, as famous, did not find yourself going forward, but when Fb plans to ultimately push ahead with its broader messaging integration plan, which is able to imply that every one customers throughout Messenger, Instagram and WhatsApp can all message one another from every platform, it’s going to, ultimately, have to implement comparable change.

It’s going to be working laborious on its messaging, because it’s now on unsteady floor with customers over such updates.

Fb can be most involved concerning the backlash in India, the place it is working to make WhatsApp – essentially the most used messaging app within the nation – the important thing platform for all day-to-day interactions and transactions, much like WeChat in China. Fb has been making an attempt to determine an even bigger presence within the burgeoning Indian marketplace for a while, and simply final 12 months it gained approval for an expansion of WhatsApp Pay, whereas it additionally invested $5.7 billion in local internet provider Jio.  

The size of that funding underlines the potential Fb sees within the Indian market. The truth that so many Indian customers downloaded Telegram is a big purple flag – which is why Fb delayed the replace, and can now have to rethink its choices.

Amongst different apps, TikTok stays excessive on the checklist, underlining its development, whereas Fb-owned apps proceed to dominate general.

However it’s fascinating to notice the WhatsApp backlash, and it will be fascinating to see whether or not these tendencies maintain in any respect in February’s obtain numbers. If extra folks begin new networks on different messaging apps, that’ll be an enormous concern for Fb, which might pressure them again to the drafting board, in not less than some respects, on its world domination plans.



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