Employed Gun’s rebrand for Lighthouse Brewing Firm tells tales of the ocean, crafting distinct narratives round nautical themes, all with distinctive personalities, shade palettes, and typeface prospers. With hyper-masculine prospers(simply take a look at these ripped, Greek gods!) and brilliant colours that instantly seize your consideration, Lighthouse Brewing understands that generally a beer design will be enjoyable with out detracting from the standard of the brew.
Lighthouse Brewing Firm – based in 1998 – is likely one of the authentic Victoria, BC breweries that began the West Coast craft beer motion. After years of name fragmentation, Employed Weapons Inventive was tasked with making a daring, cohesive identification for this properly established brewery with a view to drum up curiosity of their beers and seize the eye of youthful clients. A few of these beers have a protracted historical past and required new vitality whereas nonetheless respecting their heritage.
For the refresh of the branding, we drew a brand new lighthouse icon based mostly on the lighthouse at Race Rocks. The brewery’s Race Rocks Ale is certainly one of their oldest and best-known merchandise and we needed to pay homage to it. Using the stripes on the lighthouse, the brand new mark visually facilities extra inside its round body. New typography that includes spurs on the facilities of every letter catches the attention and permits the mark to work at smaller scales.
For every product we targeted on crafting new narratives that mix Nautical themes with the fantastical. Motion and journey are packed on the floor of every can. The usage of lighthouses is a motif that’s leveraged in quite a few the can designs. Distinctive wordmarks give every beer a transparent persona. Hidden within the art work a small lighthouse keeper is ever current. He appears to be like out from the highest of the lighthouse on the Lighthouse Lager and brandishes an axe in defiance on the Poseidon Pale Ale.
After the undertaking launched we obtained a fantastic testimonial concerning the undertaking. It did not come from the brewery, however from a purchaser for a series of Vancouver Island liquor shops:
~ Jared Brown CWS Liquor Retailer Operations Supervisor, Mid Island Co-op
“Once I met with the Lighthouse Gross sales crew to go over the rebranding I used to be immediately excited and prepared to work with them on promotions and flyer exercise. The art work was precisely what the model wanted and the patron desires: an area firm, with an area theme that generates a connection to the folks and locations that make this island and the Lighthouse product nice. As a series purchaser, packaging is likely one of the first issues we take a look at. It may be extra vital than price to each myself the patron. The crew at Employed Weapons nailed it!”
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