With 2021 – hopefully – a 12 months that sees the financial system getting again on observe within the wake of the pandemic, many firms at the moment are eyeing the following stage of their development, or re-growth, because it could be.

With that in thoughts, this week, LinkedIn has published a new digital magazine known as ‘Return to Development 2021’, which outlines a spread of insights, case research, interviews and ideas to assist companies map out a more practical advertising and marketing technique for the 12 months forward.

As defined by LinkedIn:

“2021 represents a second for B2B advertising and marketing. It’s not a simple second or a cushty one, however it’s a second that may redefine your capacity to affect enterprise technique, align with capabilities like gross sales and finance, construct resilient, responsive organizations and drive development now and into the longer term.”

The 47-page journal features a vary of insights, together with knowledgeable notes on how one can plan your strategic restoration.

It additionally consists of LinkedIn utilization stats and notes:

In addition to a spread of marketing campaign ideas and planning recommendation:

There are some good, priceless notes right here, all offered in an easy-to-digest journal format. When you’re planning on making LinkedIn a much bigger focus, it is undoubtedly value a learn – and in case you’re a marketer with a while in your fingers, it additionally value downloading and holding as one thing to take a look at in your telephone every time you will have a second.

You’ll be able to obtain the complete ‘Return to Development 2021’ journal here.