Thursday June 3, 2021 By David Quintanilla
LinkedIn Shares New Insight into the Most In-Demand Marketing Roles and Skills [Infographic]

LinkedIn has shared some new insights into the evolving advertising and marketing employment panorama, and the important thing abilities in demand amongst manufacturers searching for new advertising and marketing and promoting workers.

And curiously, LinkedIn’s knowledge reveals that, regardless of the pandemic, advertising and marketing roles have been more and more in-demand.

“On LinkedIn, we’ve seen a 63% enhance in advertising and marketing jobs over the previous six months. In complete, greater than 380,000 advertising and marketing job listings have been posted over the previous yr.”

Regardless of the various challenges of the COVID expertise, manufacturers nonetheless want to maximise outreach and consciousness, and there are vital alternatives for these within the sector, based mostly on these stats.

Along with this, LinkedIn additionally notes that:

  • Over the previous six months, it is seen a 24.5% enhance in internship roles, and a 15% enhance in contractor roles for advertising and marketing
  • Over 17,000 distant advertising and marketing jobs have been posted during the last yr
  • Among the many high abilities in demand for entrepreneurs are Instagram (+72% YoY), content material advertising and marketing (+63%), inventive downside fixing (+45%) and model consciousness (+41%)

That final level shall be of particular curiosity to digital entrepreneurs, as will the truth that one in each two of the highest advertising and marketing jobs posted on LinkedIn associated to the digital or media area.

As per The Drum:

“By quantity of job postings on LinkedIn, essentially the most desired advertising and marketing job is a digital advertising and marketing specialist. Amongst different extremely in-demand roles are digital account executives, social media managers, digital advertising and marketing managers, copywriters and digital strategists.”

Some optimistic information for the SMT viewers, and we’ll proceed to work to maintain you updated on the most recent developments to assist maximize your alternatives for such.

Try the infographic beneath for extra perception. 

LinkedIn Marketing Landscape data overview

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