Will LinkedIn be a key platform of focus for your enterprise in 2021?

Like all social platforms, LinkedIn noticed increased usage in 2020, with video content material, particularly, gaining momentum, and driving extra conversations within the app. And whereas the main focus of LinkedIn has lengthy been B2B, it is also gaining floor in different areas, which might present extra alternative for model outreach and connection within the months forward.

As you map out your 2021 method, LinkedIn has this week provided some new usage stats, to be able to state its case for elevated focus and funding.

Among the many key factors of observe:

• Professionals are signing as much as be part of LinkedIn at a fee of practically 3 new members per second. 
• There are 2.9 million teams on LinkedIn, which embody business and curiosity communities, firm and college alumni teams, {and professional} associations. 
• LinkedIn Reside streams have elevated 89% since March. 

​There are a heap extra information factors and notes within the under infographic, which might present extra context as to the potential of LinkedIn in your 2021 technique.