Monday May 17, 2021 By David Quintanilla
Live Nation And Liquid Death Team Up To Provide Canned Water To Concert Attendees | Dieline

Summer time is approaching at a time when public venues and performances are slowly reopening, making ready for audiences which were cooped up for a yr with little in the best way of stay reveals. 

Festivals and live shows additionally generate loads of single-use trash, with some of the widespread culprits being plastic water bottles. In-person leisure behemoth Reside Nation, which owns and operates over 120 venues and festivals—together with the now twice canceled Coachella—is taking the chance to enact a major change to its concession choices, saying that canned water Liquid Death would be the unique water supplier at a lot of its venues and festivals.

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The hassle is a part of Reside Nation’s “Green Nation” sustainability pledge, which guarantees, partly, to get rid of all single-use plastic in any respect owned or operated venues by a minimum of 2021. As a part of the deal, Reside Nation can even grow to be an fairness associate in Liquid Loss of life, becoming a member of superstar traders reminiscent of Steve Aoki, Kelly Campbell, Michael Dubin, Tony Hawk, Machine Gun Kelly, and Wiz Khalifa.

“We have at all times run Liquid Loss of life prefer it’s a band, so attending to associate with Reside Nation is a big milestone and honor for us,” said Mike Cessario, co-founder and CEO of Liquid Loss of life, through press launch. “Music has been an enormous a part of our DNA because the starting. We will not wait to get again to stay reveals, help our favourite artists, and assist kill plastic water bottles at live shows.”

A examine carried out by Reside Nation discovered that 84% of concert-goers discovered eliminating single-use plastic gross sales at venues an pressing precedence.

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