The primary theme for the pure cosmetics model IOSSI was “honesty.” The idea is seen all through throughout the messaging, system, technique, and packaging. Using a particularly minimalistic packaging system permits the authenticity and aesthetic philosophy of the model to shine via in all its types. Maintaining the bottle and tube white and contrasting it with black typography and a black cap provides a touch of distinction whereas nonetheless adhering to the minimalistic strategy. IOSSI is a clear and pure model in additional methods than one.
IOSSI is a Polish pure cosmetics model, appreciated and awarded by quite a few commerce votes. After making a traditional line of merchandise, which turned a buyer favorite, IOSSI determined to launch lighter system cosmetics. Our aim was to design a visible id and a graphic design of the packaging of the brand new premium line: IOSSI PRO – plant based mostly practical cosmetics.
The primary path of the challenge was ‘honesty’ in all types – the pure components, efficient system, technique of the marketing campaign and the easy type.
The challenge displays the following steps of the model’s evolution with out drifting other than what was recognised by the Clients till now. The minimalistic graphic design of the packaging and key visible parts gave the merchandise a particular and noticeable visuals, introducing a brand new observable high quality, but in addition displaying qualities in keeping with the aesthetic philosophy of the model.
The marketing campaign selling new line relies on the physique neutrality message. It featured ladies – Ania, Ewa, Joanna, Paulina, Malgorzata, Agata & Ania – who co-create the model and merchandise.
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