Society Studios was tasked to create a visible language, naming conference, and branding for Misplaced At Sea Brewing Co. that will simply stand out on the shelf. Not a easy activity when the beer market is so saturated. As a result of Misplaced At Sea has such a nautical flare, the identification is rooted in it. Whether or not the font on the can is impressed by how you may really feel after ingesting a number of of those beers or by waves themselves, I like it. The easy packaging will stand out on the shelf as many beer manufacturers have turned away from the minimalistic strategy.
Misplaced At Sea Brewing Co commissioned Leeds-based Society Studios to develop a visible language, naming conference and model that will assist them stand out within the crowded craft beer market. With imaginative packaging quick changing into the brand new regular on this sector, Society Studios’ problem was to discover a technique to make waves for Misplaced At Sea that was true to the product but would enchantment to potential punters.
Based by brothers Mike and Oli and impressed by their grandfather’s tales of seaside life and nautical daring-do, Misplaced at Sea captures the spirit of journey proven by generations of mariners. Every brew – from their flagship IPA to their core vary and restricted editions – has a singular character whereas sharing a balanced, flavoursome and extremely drinkable high quality.
Taking their cue from Misplaced At Sea’s nautical fascination, Society Studio’s first step was to develop a wordmark, graphic system and pack design that will seize consideration on a grocery store shelf. The outcome options fluid typographical manipulation impressed by the distortion created by water. There’s a disorientating, virtually trippy really feel to the wordmark that calls for a more in-depth look, amplified by a color palette drawn from the seaside, sea and sky.
Every beer within the tightly edited launch vary has its personal distinctive can design, imbuing every brew with particular person character whereas establishing a powerful household resemblance and leaving loads of area for particular editions.
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