Branding
Wednesday June 23, 2021 By David Quintanilla
Luxury Packaging With Diageo Prima & Ultima | Dieline


GPA Luxurious created the design for the uncommon Scottish whiskies for the Prima & Ultima sequence. The bottles come neatly tucked inside an attractive luxurious field that retains them secure and appears as wealthy as they need to be. The design is simple, however the contact of gold foil provides the right addition to the design that retains it partaking.


In 2020 Diageo launched their first providing within the Prima & Ultima sequence, a group of exceptionally uncommon Scottish whiskies. Sourced from eight distilleries, together with Lagavulin, Mortlach and Caol Ila, this assortment comes housed in premium GPA Luxurious packaging. The instances are comprised of an MDF base and door, linked with SOSS hinges which recess into the pack when closed. The outside is wrapped in FSC-certified white paper embellished with gold flecks, and every pack boasts the distillery’s branding in foils and metallic decals sealed with high-gloss lacquer. Inside, the bottle nestles in a fitment lined with faux-suede, colour-matched to the distillery’s branding.

Our new YouTube video gives a more in-depth have a look at the packs we crafted for Diageo’s Prima & Ultima whisky assortment. 

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