Branding
Tuesday March 23, 2021 By David Quintanilla
Maüa Brings You The Best Of Both Chocolates | Dieline


Barceló Estudio was contracted by Maüa to develop a contemporary and reliable packaging design and id for its assortment of Mediterranean and Tropically sourced candies. Designers created a textile sample that will function the label’s important picture and would even be pressed on the chocolate itself. This mix of conventional patterns portrays the model’s dedication to tradition and excellence, whereas sustaining a classy edge. The sideways brand, in addition to the brilliant pink stamp are the weather that stand out probably the most, juxtaposed by the serif typeface with the knowledge on the chocolate’s elements and sources. 


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Maüa is a model of craft candies that represents a fusion of cultures, flavors, and custom with one of the best of Mallorca and the tropics. The merchandise are made with natural elements and ecological uncooked supplies to create prime quality merchandise.

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To signify this fusion, a logo has been created by mixing one thing as usually Mallorcan because the textures of “llengos mallorquinas” with a kind of tapestry very typical of the tropics. The product variation generates such a variety that it requires a superb flexibility from the model. It is because of this, that via the totally different symbols, colours, and patterns, a variable and versatile id has been created.

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The image is constructed with a rhomboid-based grid and its variations at all times observe very particular tips. 

The outline of all of the elements is written with a Monosten typography, which suggest a handcrafted, rustic, and pure really feel that contrasts with the Outdated College Serif typography of the complementary graphic parts that present the knowledge on the share worth of the cocoa.  A ‘Bean to Bar’ seal was designed as properly to supply a extra intimate, reliable, and high quality character.

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For the candies, particular packs have been created for every product, together with totally different labels for every respective selection.  They’re made with a disruptive composition in a conventional field that provides a pure, contemporary, and artisanal worth. Using timeless packaging makes it attainable to generate a extra enduring factor over time, as it may be tailored for various collections and new product ranges with out having to vary the entire model id. Merely with a brand new label design, new packaging is definitely established.

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The undertaking has been designed by Barceló Estudio and manufactured at Imprenta Nueva Balear, a conventional and native printing home in Palma (Mallorca). For its manufacturing, a cardboard Montana White and Pure Grey 300 g help has been used. For the labels, the printing has been accomplished on Fedrigoni Papers Necessities Adhesives Adhoc Corolla Premium White 80g.

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Editorial photograph
Editorial photograph
Editorial photograph



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