Branding
Tuesday April 13, 2021 By David Quintanilla
Meet Nefer: A Luxurious And Sophisticated Conceptual Perfume Brand | Dieline


Nefer is a conceptual model by Anas Belekhbizi and Air Mousa that has completely turned fragrance packaging into a sublime piece of art work. In Egyptian mythology, the god “Nefertem” is the lord of fragrance, and he is typically depicted carrying water lilies, which have been a typical ingredient in making historical Egyptian fragrance. The bottle’s design relies on a lady’s define impressed by the precise translation of the Egyptian phrase “nefer” which means “lovely on the within and the skin.” This bottle is theoretically lovely and executed flawlessly.


Editorial photograph

“nefer” is when artwork, expertise, and design are mixed to create an opulent and complex product, packaging, and a model. The internal core containing the perfume because the physique accommodates the soul. The precise translation of the traditional Egyptian phrase “nefer” in English is “Stunning on the within and the skin”.

The purpose was to create a really iconic and identifiable packaging. The field is sort of a sculpture with its curved edges in a really elegant enchantment with the gold steel typography. The bottle design is derived from the curved strains of the feminine determine; A cumulative product of the skeletal construction and the amount and distribution of muscle and fats on the physique as they’re usually narrower on the waist than on the bust and hips.

Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph

Editorial photograph

Editorial photograph

Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph



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