Branding
Wednesday December 16, 2020 By David Quintanilla
MIJ Masks A Playful Identity For Every Face | Dieline


Studio Juice has created a face and eye masks that’s gender-neutral, but cool sufficient to seize the eye of the millennial lots. The brand is an easy, but efficient smile comprised of the letters of MIJ because the nostril and two eyes. The thin, elongated typeface used for the copy suits superbly on the model’s gender impartial shade pallate. Mixing pink with extra historically masculine and female colours, reminiscent of pink and blue additional cement the concept that caring for your pores and skin is for everybody. 


MIJ Masks celebrates the play in skincare – wherever, whoever – with a visible character that’s as unapologetic as its creator.

Studio Juice is proud to unveil its work for MIJ Masks, the much-anticipated skincare model by British presenter and sweetness boss Maya Jama, which covers full model id, packaging design, e-comm design and movement content material.

Debuting with a face masks and eye masks, the model was created to rejoice the sense of play in skincare, making it inclusive for any face and each second – irrespective of your age, pores and skin sort or gender. Within the phrases of Maya herself, it’s your pores and skin having a beautiful time.

Studio Juice have been tasked with championing this perspective by daring design, whereas ?capturing Maya’s unapologetic lifestyle and sweetness. The id is led by a fluid, dramatic curved logomark that evokes the peeling movement of a face or eye masks, complemented by a vibrant color palette that enforces the inclusivity of the model.

“Genderless in character, candid in expression.”

An outsized strategy to graphic utility dominates the packaging design, whereas extra model components just like the MIJ ‘face’ graphic add a sense of 90s throwback aptitude. That is offset by a utilitarian labelling system that provides free reign to the sense of play, which is designed to be constructed upon because the model evolves and extra merchandise are added.

This play interprets into social and digital content material, the place the daring visuals are made extra energetic by animation. The MIJ Masks web site, specifically, pairs this vitality with purpose-shot imagery that provides real-world context to the model essence, emulating the sort of carefree face-masked selfies that Maya shares together with her tens of millions of social media followers.

Encouraging everybody to ‘masks it’ nonetheless they see match, embracing the messy, unplanned and out-there. “MIJ is all about placing the enjoyable into self-care in a method that goes past the impartial, boring, ‘best-kept-secret’ visible panorama we’re used to seeing in skincare,” says ?Ross Stirling, Inventive Director at Studio Juice.

“We didn’t need to shrink back from the candid, the unplanned, or the messy. That’s precisely the perspective we need to come by while you see the model.”

That is no extra true than within the model launch video, directed and produced by SJ Movie, which was impressed by a paparazzi shot of Maya in public sporting an eye fixed masks. That includes a various forged of pals, followers and influencers, it sticks a cheeky center finger as much as the stereotype of skincare as a non-public, at-home exercise, re-contextualizing eye and face masks in a spread of various moments.

Commenting on the launch of the brand new model, Maya Jama mentioned: “I stay for a high-quality, high-performance face masks, so it’s superb to have the ability to produce a spread that has model and substance for everybody on the market.”

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