Branding
Tuesday May 11, 2021 By David Quintanilla
Mogul & Dram’s Branding By ORCA Disrupts The Seltzer Industry With Their Colorful Cans | Dieline


ORCA, the Bristol-based inventive company, designed the colourful and disruptive packaging for the whisky seltzer model Mogul & Dram. Via ORCA’s analysis, they found that 90% of seltzer model’s main colour is white. To face out and ditch the tendencies, they’ve utilized full gradient colour on the labels: yellow to orange gradient for the Lemon Infused and pink to magenta for the Grapefruit Infused. The typographic emblem is each easy and refined and includes a minute droplet within the “g” to characterize the whiskey’s dram. Mogul & Dram’s packaging is flawlessly refined whereas additionally elevating the seltzer world’s packaging.


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Mogul & Dram is a brand new, challenger RTD whisky seltzer model, born out of a love for journey and selling a wholesome, lively and balanced way of life. At lower than 99 energy, and made with pure fruit flavouring, Mogul & Dram is a more healthy, sugar-free different to most onerous seltzers and soda mixer drinks out there in the marketplace at the moment. Youthful generations are demanding more healthy, extra handy options to suit inside their busy, lively existence.

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A brand new wave of British manufacturers, together with Mogul & Dram, are daring to problem conventions by disrupting these age-old spirits classes. With customers extra attuned to what they’re ingesting and extra interested in course of, Mogul & Dram wished to created a model and a spread of merchandise which have been clear and trustworthy about their values, ethos and processes. Main with whisky was a daring transfer, however one which the founders new labored, having explored the same Soda primarily based drink known as a ‘Suntory Highball’ whereas visiting Japan in 2019… and so Mogul & Dram was born.

Initially an unnamed model, Mogul and Dram commissioned ORCA to develop a reputation, refine the model story and develop their full model id, alongside a collection of packaging for his or her preliminary drinks vary. Breaking down the title, Mogul pertains to the 2 founder’s love and shared curiosity of snowboarding, whereas additionally portraying the fixed hurdles and challenges confronted in life and the way we are able to overcome them by exploring new experiences. Dram is a measurement of whisky, or the concept that a drop of one thing new and thrilling provides steadiness and intrigue to your life. With the model title set, ORCA went about growing a visible id to assist propel this new challenger product and launch it into the market.

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We wished to create a contemporary illustration of a conventional whisky model, utilising a hand drawn, customized typographic emblem which is each elegant and complicated whereas additionally being playful and progressive. The logomark includes a delicate droplet inside the ‘g’, to characterize the dram of whisky. Main with the slogan LIVE LIFE LOUD, we created a sequence of illustrated scenes which characterize journey and expertise, whereas providing a delicate nod to the model’s namesake. Via our market analysis we seen 90% of seltzer manufacturers lead with white, so we wished to buck the development and actually stand out by championing full gradient color on the labels. The brand new model is a inventive translation of the place two worlds collide to create steadiness.

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Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph



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