Branding
Friday February 26, 2021 By David Quintanilla
Molino Verrini Proves That Less Is More | Dieline


Generally much less actually is extra. For Molino Verrini, a century-old, family-run wheat mill in Italy, simplicity in design and packaging calls to mild the integrity of the milling course of. 

Dry Studio was contracted to recreate the model id for Molino Verrini. Together with the unique emblem pays homage to the wealthy historical past of the enterprise. Colourful, linear, and minimalist parts have been added to attraction to fashionable design rules. This juxtaposition does effectively to point the model’s real ethos and mission to deliver natural and high quality merchandise to the properties of each loyal, long-time and new clients alike. 


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Molino Verrini is a family-owned mill in Emilia Romagna, Italy. The Verrini household selected Dry Studio to do the restyling of the emblem, in addition to a wider rebranding. The main focus of the rebrand was to transmit the genuineness of their flours in a extra constant and modern method. 

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The brand new emblem recollects the unique font utilized by the corporate within the 1920’s. Different parts have been redesigned and adjusted to create a brand new steadiness, paying respect to numerous generations of millers. 

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Dry Studio was additionally requested to design the brand new natural flours line. The objective was to emphasise, with easy illustrations, the care and dedication that the Verrini household places within the selection of the grains, in addition to the respect for the territory. By way of the colour selection and the illustration fashion, the objective was to attain a pure, but fashionable feeling. The packaging aimed to speak the natural nature of the product at first sight, earlier than discovering the substances are pure and entire. 

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The hand, illustrated whereas deciding on the wheat or making a pizza, recollects the human factor, expertise, and fervour. It underlines the relation between the millers and the farmers, which is critical for a household enterprise like Molino Verrini.

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Editorial photograph
Editorial photograph



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