The typography consultants at Monotype have launched their newest Kind Traits report, taking a look at the place designers are going and the way these artistic choices are informing sort decisions. Monotype’s 2021 Kind Traits report highlights a number of the finest functions of typography in design from the previous yr, they usually see a artistic neighborhood seeking to typefaces and kinds from the previous to speak a brand new, dynamic current with work getting utilized in digital, digital, and blended areas.
Various widths and dynamic mixes of typefaces that harken again to avant-garde typography and Paula Scher’s work for NYC-based Public Theater within the 90s are rising in reputation, with designers recreating the identical impact aided by variable font expertise. Mixed with different digital instruments resembling animated frames, knowledge instruments, and open-source code, fonts are coming alive in new methods impressed by the previous.
Manufacturers have slowly been dipping their toes into augmented and digital actuality expertise. However the strategy thus far has given the impression of a prevailing angle that the bodily (or “actual”) world and the digital realm are separate areas. A world pandemic has pressured a brand new understanding, the place our actuality performs out throughout layers of screens, computer systems, and meatspace. Typography in AR and VR areas performs a significant function in designing “The Matrix,” of Zoom calls, Pokemon Go, and the Oculus Rift that we now occupy.
Traits will come and go, burning vibrant however extinguishing simply as rapidly. Others develop into lingerers, usually beginning as one thing distinct from the group to ultimately changing into commonplace. Monotype now sees manufacturers transfer away from varieties like Avenir and Gotham in direction of typography with a extra human contact, utilizing the acquainted geometric humanist base and including slight “imperfections” and manipulations, lending some persona and soul via sort.
In distinction to designers including a human contact to typography to higher inform a model’s story, others are blowing up fonts unbounded, utilizing the weather, angles, and shapes of fonts to specific their persona. Quite than use sort alternative subtly, some manufacturers are amplifying sort to convey confidence and energy.
Utilizing typography with a way of craft, rustic scripts, and letterforms evocative of native markets and specialty retailers is one other method manufacturers lend a human contact to their id. Along with thawing the coldness of geometric varieties, decisions like Hylandia, Morning, and Rockland additionally add a way of sustainability to model identities.
One other pattern Monotype sees amongst manufacturers is using enjoyable, quirky, and extra empathetic and expressive typography, like JKR’s latest redesign of Burger King. Making use of spherical fats curves, natural shapes, and fluid varieties is one other design pattern that goals to speak humanity. Nonetheless, nostalgia isn’t a pattern in and of itself. There are nods to the previous, some extra apparent than others, and in 2021, visible staples of the 80s and 90s at the moment are classic cool. You’ll be able to see this within the “R wars” pattern Monotype has recognized. Designers are taking components like R’s leg and lengthening them, very similar to Suzy Rice did for the Star Wars wordmark. Examples embrace meal equipment firm Hello Fresh and wellness model Ripe.
Moreover, designers utilizing the expertise of the pre-information age pushed the computer systems they’d so far as they technically might to create expressive, imaginative work. Utilizing sharp strains, blocky shapes, and pronounced angles, the sense of retro-futurism of the 80s is getting cultivated by forward-thinking manufacturers for the 2020s and making it their very own.
Lastly, Monotype sees a brand new, oblique use of Helvetica, taking the geometric purity and brutalism of the kind design and making use of it in a method it describes as “measured austerity.” It’s designing by not designing, through the use of a minimal contact. It’s sensible, seems homebrewed, and mixes only some design decisions. Measured austerity is a punk rock strategy that screams, “I’ve higher issues to do than costume up for you,” a visible center finger that’s cool as a result of it doesn’t need to be.
To discover the complete 2021 Monotype Kind Traits report, go to Monotype.com/type-trends.
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