Branding
Thursday January 21, 2021 By David Quintanilla
Mother Dirt Is Nature’s Dirty Little Secret | Dieline


Taking good care of your pores and skin is an funding in your future, and SMAKK’s design for Mom Dust pays homage to how a lot intention ought to go into your regime. The typeface for the emblem provides off the looks that the letters are rising, like crops reaching towards the solar. In the meantime, the fonts utilized all through the remainder of the id is extra analog, like one thing you’d see on a bit of tech packaging.

The mixing of those typefaces speaks completely to the model’s pure and scientific method to skincare.


Branding company SMAKK delivers radiant new id for skincare standout Mom Dust. 

Since its introduction in 2015, Mom Dust has earned approval for pioneering a pores and skin wellness system that makes use of the ability of reside, lively probiotics to revive the pores and skin’s microbiome. Now, in celebration of the reformulation of its whole line and the discharge of two new restorative skincare kits, the model publicizes a daring refresh of its whole id, led by branding and advertising and marketing company SMAKK.

Editorial photograph

With its Lively Probiotic System that includes Ammonia Oxidizing Micro organism (AOB), Mom Dust wanted its branding to raised mirror the ability of its distinctive providing. “When somebody envisions glowing, radiant pores and skin, we’re fairly certain their first thought isn’t of a balanced microbiome,” explains SMAKK Founder Katie Klencheski. “Our aim was to tie the concept of organic stability and microbiome science to the tip results of vibrant, healthier-looking pores and skin in a method that also felt stunning, elevated and resonated with customers as a method of self-care.”

This meant recognizing that the reason for an unbalanced microbiome is definitely trendy skincare itself, because it’s typically filled with preservatives and different chemical substances that harm the pores and skin’s “good micro organism”. For a lot of, that is the reason for eczema, zits, and different pores and skin circumstances — making a vicious cycle of utilizing extra skincare merchandise to right issues brought on by skincare. SMAKK needed to assist the model stand out and make an announcement towards these conventional skincare approaches whereas staying grounded in Mom Dust’s game-changing discovery and analysis.

“From the start, our technique began with the perception that Mom Dust is not skincare, it is a pores and skin wellness system,” Klencheski continues. “We put a stake within the floor with the basic concept that ‘We don’t consider in dangerous pores and skin, solely dangerous skincare’. That straightforward message turned the guiding mild behind every thing we created for the model.”

Editorial photograph

Accordingly, the brand new Mom Dust branding makes use of daring and disruptive visible cues to ship this message. The dynamic emblem boasts a variable peak letterform therapy that “grows” — reflecting that the product itself is definitely alive, residing micro organism — in addition to a journey with peaks and valleys which are ever-evolving. Additionally central to the id is a round mark mirroring the purple AOB flower-like dot construction — a ”bloom” that references the microbiome thriving. The colour palette pairs naturally smooth and quiet tones with energetic purple and deep purple. These themes prolong throughout all the supplies and model contact factors, informing every thing from model technique and id to copywriting, messaging, web site design and improvement and packaging.

Editorial photograph

Images additionally turned extra integral to the general model – to be used on social platforms, the model web site and in advertising and marketing campaigns. SMAKK partnered with Doan Ly, a floral designer and photographer who was capable of convey a good looking, trendy perspective to the pure components of the model by product photographs. In addition they labored with life-style photographer Sergio Kurhajec to seize the pure, radiant pores and skin that may be a hallmark of the model.

For SMAKK, the collaboration helped underscore the affect of a constructive model mission when matched with the precise design and message. “This mission exhibits the large breadth of our capabilities and the way all of them work collectively in a significant method, permitting the model to guide the dialog and inform the model story in a method that boldly resonates with its viewers,” says Klencheski. “It additionally creates a robust basis and platform for the model to proceed to evolve, and we’re proud to have been part of that evolution.”

Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph



Source link