Branding
Tuesday January 12, 2021 By David Quintanilla
Move Over Drive-Thru Puppuccinos, Ben & Jerry’s Makes Dog-Friendly Ice Cream | Dieline


Vermont-based ice cream makers Ben & Jerry’s is famend for creating decadently frozen delights beloved by followers in all places. However for the primary time, the Unilever-owned model is making treats for a a lot furrier client base, saying Doggie Desserts.

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Made particularly for canines, the brand new line of treats contains two flavors named after some doggos within the Ben & Jerry’s places of work. “Pontch’s Combine,” a PB & pretzel swirl, is known as after a Frenchie, whereas the pumpkin and cookie “Rosie’s Batch” is affectionately named after a mixed-breed mutt. The treats get made with a minimal quantity of dairy, and Ben & Jerry’s solely added the identical elements they use to make actual-people desserts.

Editorial photograph
Editorial photograph
Editorial photograph

Each flavors are available in packs of 4 and get equally modeled after the pints made for people. As an alternative of depicting cows on a pasture, the cups painting lovely black-and-white puppies with floppy ears dancing round.

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“We all know our followers love their canines and deal with them like household,” Lindsay Bumps, a Ben & Jerry’s international advertising and marketing specialist and authorized veterinary technician, stated by way of press release. “We created this product line so pups can take pleasure in one thing even higher than stomach rubs. Doggie Desserts are the sweetest deal with they’re going to ever put their paws on.”

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Doggie Desserts are debuting whereas the White Home prepares for the return of First Pets, as German Shepherds Main and Champ will be a part of their people President-Elect Joe and Dr. Jill Biden to Washington D.C., additionally accompanied by a but recognized cat. Will probably be the primary time since President Obama occupied the White Home that canines have been part of the First Household.



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