Branding
Tuesday March 9, 2021 By David Quintanilla
Moxie Sozo Redesign For Mauna Loa Gives Macadamia Nuts Major Mahalo | Dieline


Mauna Loa is among the 5 volcanos that type the massive island of Hawaii. It’s thought-about one of many largest energetic volcanoes on the planet, and close by are the headquarters and central processing facility for the macadamia nut firm that bears its identify. Based in 1946, the Mauna Loa Macadamia Nut has for many years served vacationers and gift-givers searching for a style of the islands however had lately seen a possibility in providing nut-based meals aimed on the wellness market phase. If different nuts and beans akin to soy, almond, pistachio, and peas can thrive serving the burgeoning health-conscious customers, why not scrumptious Hawaiian macadamia nuts?

Editorial photograph
Editorial photograph

To reposition Mauna Loa into a worldwide better-for-you wellness model, the agency entrusted the mission to the proficient people at Moxie Sozo to propel the model upwards and outwards whereas nonetheless preserving the authenticity and heritage of the model. The inventive company delved deep, taking within the island and representing the land of Mauna Loa’s plantation with real depictions of its luscious landscapes. Substances, together with the mighty macadamia nut, are superbly illustrated and positioned prominently on the packaging.

Editorial photograph

The brand new emblem will get cleaned up, however in addition they seize the essence of Hawaii with new graphics representing the volcano and the inexperienced vegetation of the island. Curves within the sort recall ocean waves, however the weight and straight strains give it energy and power. Plus, a brand new tagline, “Macadamia Powered Paradise,” is positioned simply above Mauna Loa.

Editorial photograph
Editorial photograph
Editorial photograph

What’s extra, the model now presents a macadamia milk-based frozen dessert. Mauna Loa says the brand new line of frozen treats, accessible in six flavors, is the first ice cream different with macadamia milk. The branding and visible identification marvelously work effectively on the alt-cream pints, pouches, and jars of roasted and flavored macadamia nuts. 

Editorial photograph

Moxie Sozo’s design respects and tasks the spirit of Mauna Loa, elevating the macadamia nut as a healthier-for-you meals whereas sustaining the legacy of the model.



Source link