Branding
Tuesday April 13, 2021 By David Quintanilla
My Creative’s Rebranding For Dough Is Bound To Put A Smile On Your Face | Dieline


Dough is a dessert reward store with packaging that may immediately deliver a smile to your face. Their candy bites are packed in a pink field that excellently balances sophistication and playfulness, good for an organization that solely sells candy treats. The emblem is artfully crafted to maintain the phrase wanting as doughy because the treats themselves. The 2 dots on the high of the bag create a smiley face at the side of the bag handles, additional proving that every part about this model is optimistic and deemed to deliver a giant candy pleased smile to your face.

I do not learn about you, however I might go for a chocolate chip cookie after observing this packaging. 


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Dough is a brand-new dessert gifting idea, creating massive gooey cookies, freshly baked in Doha and delivered throughout Qatar. This a lot beloved candy deal with wanted to rebrand and place itself as a enjoyable however luxurious reward. Elevating a standard snack to be the guts of a celebration, celebration or given on a special day to a beloved one.

We helped within the renaming and rebrand course of from Holy Chip to Doha Dough. A now extra refined title permitting the model to develop into different confectionery and deal with containers. In addition to being a extra playful idea, we expressed this with massive lush doughy shapes and stretchy logotype paired pure peach pink background that instilled a excessive finish high quality throughout the packaging.

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Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph



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