Natura is a complete meals model that gives a plethora of grain merchandise, together with rice, quinoa, chia seeds, and extra. With a view to enchantment to and goal their desired demographic, they reached out to Tremendous. to develop their model identification. Together with summary and linear illustrations, they had been in a position to create motion on the field. They used textures, each contrasting and complementary colours, in addition to a cut-outs to characteristic the product inside. The handwritten-like font provides the label a way of humbleness and evokes trustworthiness within the meals’ high quality.
Lately, 1000’s of individuals are starting to alter their consuming habits. They query the composition of the meals they eat, the presence of synthetic elements, the provenance and authenticity of the elements, how meals is produced & processed, the results for his or her well being, and the affect on the planet. Natura’s ambition was to supply the opportunity of integrating wholesome meals into individuals’s diets. Serving as the premise for a diversified, wealthy, tasty, and planet-friendly weight loss program, whereas on the identical time selling and supporting values associated to sustainability and diet.
Our mission was to carry Natura nearer to its audiences. To take action, we modernized and humanized its visible identification and tone of voice throughout all its totally different touchpoints. We started by defining the model technique, establishing a singular, ownable, and related set of values that, aligned with the model character and goal, laid the cornerstone for a definite character that might be the inspiration of the brand new expression of the model—each visually and verbally.
We then created a tone of voice for Natura, specializing in humanizing the language, and guaranteeing that it delivered in opposition to the outlined values of honesty, high quality, empathy, constructive change, and advocacy of what’s pure.
The important thing output was to visually understand the brand new model character by the articulation of a brand new visible language — a visible language that might talk a wider vary of merchandise with out dropping consistency.
We created an identification that’s clearer and extra relatable, and that places nature within the limelight, granting, on the identical time, the central stage to the brand new model goal. Simplicity turned the core of the model identification, producing, in flip, a bundle construction fully indifferent from the requirements of the class. This permits each the bundle and the identification to be simply recognizable on the cabinets.
The distinctive graphic system developed for the model goals at emphasizing the shut relationship with nature. The colours, together with the illustrations, are essentially the most daring ingredient of the graphic system, breaking with the stereotypes generally current within the communication of many present merchandise within the class. We created an illustration that identifies every of the product households and a colour palette that distinguishes totally different merchandise throughout the identical household. We additionally select an natural and handwritten typographic composition that units a extra emotional tone, and accentuates the pure and natural character of the product and packaging.
The stroke, texture and vitality was deliberately natural, imperfect, and tough. Like in nature, imperfection turns into good. To strengthen this idea, the illustrations had been developed manually and later edited and adjusted in digital format. This fashion, the ultimate consequence preserves a handbook and natural look – a refined element that holds a variety of weight within the common notion of the bundle.
Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.
If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.