Branding
Wednesday February 24, 2021 By David Quintanilla
New brand and packaging for Irish cream liqueur – MU. | Dieline


Studio Unbound are moving into 2021 with a bang, unveiling their newest idea: MU, a brand new and subversive Irish Cream Liqueur. The yr 2020 required actual improvisation and in true vagabond model, Studio Unbound rose to the problem. They at all times have an ear to the bottom, staying updated with our ever-changing world. With a surge in incentives for plant-based milk, and it quick turning into the brand new ‘norm’, dairy milk producers at the moment are having to concentrate on delivering a premium product. Dairy milk consumption is now not an on a regular basis occasion however as a substitute is reserved as a deal with and considered one thing of a luxurious. With this new shift in perspective, Studio Unbound have used the chance to take one thing conventional like Cream Liqueur and switch it on its head, bringing one thing new to the forefront.

Studio Unbound set themselves the duty to problem the notion of Irish Cream Liqueur as being an outdated and retro selection of drink. Their method is a stripped again to showcase the purity of the product, this additionally provides it a extra up to date really feel in comparison with the market. Though minimal, the design particulars of the bottle are boldly intentional and true to the character of the product. On first impression we see the bottle is formed like a milk churn and if we glance carefully on the neck, we see an Irish knot, a nod to the product’s heritage and creaminess of the product. The emblem itself is embossed within the centre, leaving detrimental area between the letters, the place, if we glance fastidiously, we discover a refined but refined imprint of the cow’s head. When you see it, there’s no lacking it.

Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph



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