Thursday May 13, 2021 By David Quintanilla
New Report Looks at Instagram Engagement Trends, Based on 100 Million Posts [Infographic]

What’s engaged on Instagram in 2021, and which components do you have to be including into your Instagram advertising method?

That what the workforce from Point out sought to search out out with its newest research report, teaming up with Hubspot to investigate over 100 million public posts, from one million customers, to ascertain key traits and shifts in Instagram person engagement.

And there are some beneficial insights right here. After all, engagement traits can even range by viewers, so not each generic development will align with what you are seeing. However by understanding the newest shifts, you’ll be able to revise your technique – or as a minimum, you’ll be able to experiment with new choices to see whether or not they enhance your outcomes.

Among the key findings:

  • Carousel posts have overtaken each single picture and video updates as essentially the most participating kind of put up
  • The caption size that noticed the most engagement in between 1,000 and a couple of,000 characters
  • Magnificence and beauty trade associated accounts obtained essentially the most engagement, on common

​A few of these notes are as you would possibly anticipate, however others might spark new concepts in your method.

You may obtain the total Point out x Hubspot Instagram Engagement Report 2021 here, or try the abstract infographic beneath.

Mention x Hubspot Instagram Engagement report

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