Marketing
Tuesday March 23, 2021 By David Quintanilla
New Report Looks at TikTok Brand Performance Benchmarks and Tactics


Trying to get a greater deal with on TikTok, and its potential for your enterprise?

Streaming analytics supplier Conviva lately printed its newest TikTok benchmarks and strategy report, which offers perception primarily based on over 900 branded TikTok accounts, from throughout 10 industries. 

As famous within the report:

“2020 was the yr TikTok exploded. Seemingly accelerated by the pandemic, TikTok gave the impression to be the one app everybody was speaking about as they have been caught inside. For a lot of, TikTok was a distraction; for others, it was a inventive outlet. Nonetheless you used it, in 2020 TikTok discovered a everlasting place inside common tradition.”

The complete, 45-page report, which you’ll be able to obtain (through e mail sign-up) here, features a vary of insights, together with essentially the most adopted model accounts, together with those who have seen the quickest progress.

Conviva TikTok benchmarks report

Conviva additionally consists of industry-specific efficiency stats, which offers further context as to the expansion that every of the featured manufacturers is seeing, and their particular person add engagement.

Conviva TikTok benchmarks report

And whereas these huge manufacturers are prone to garner extra consideration than smaller companies, it’s fascinating to notice the expansion and engagement stats, as a measure of what companies are seeing within the app.

The Conviva crew additionally offers strategic perception, together with notes on frequent methods:

Conviva TikTok benchmarks report

In addition to extra in-depth evaluation of how among the prime manufacturers are making use of the platform:

Conviva TikTok benchmarks report

Should you’re seeking to get into TikTok, it is effectively price a learn. Chances are you’ll not have the ability to make the most of the entire identical techniques on your model, however the insights will get you pondering as to find out how to enhance efficiency on the platform, and what might work to maximise your method. 

You may obtain Conviva’s “2021 TikTok Benchmarks & Technique Information for Manufacturers” information here.



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