Seeking to get a way of how properly your Instagram posts are doing, compared to everyone else? The workforce from Socialinsider not too long ago teamed up with Sked Social to analyze over 102 million Instagram enterprise posts, evaluating efficiency over time, to get a way of the most recent engagement benchmarks within the app. The analysis reveals some attention-grabbing insights, together with: Instagram’s general engagement fee is now on line with the identical from 2019, following a spike throughout the first half of 2020. That spike in engagement was possible attributable to the pandemic, and seems to have now normalized Carousel posts generate probably the most engagement, significantly for smaller accounts (below 5k followers) Brief captions (>10 phrases) typically work finest, although longer captions of 30 phrases or extra work higher on video posts Individuals are extra more likely to touch upon video posts You’ll be able to take a look at the complete report here, or check out the infographic abstract beneath. Some helpful insights on your IG planning.