Branding
Monday January 18, 2021 By David Quintanilla
Noise 13’s Devilishly Delicious Packaging for Diavolicchio | Dieline


Idle olive oil is the satan’s playground.

At the very least, that is the method that Diavolicchio’s packaging is taking. This design makes use of three principal colours to inform a story of debauchery, all of the whereas incorporating traditional Italian parts into the design with a playful, devilish mascot.


When your shopper walks into the room, asks if you can also make a emblem seem like “this,” after which proceeds to bug out his eyes, stick out his tongue and pull again his ears, you might be in for some enjoyable.

Editorial photograph

This fashion of olive oil, made with floor chili peppers, has a really intense, spicy taste. Thus, the title and the satan imagery. It’s generally utilized in Italy as a ending oil instead of precise chili flakes. ??We instantly observed the similarities between the form of a chili pepper, a satan’s tongue and a satan’s horns.

Editorial photograph

This form turned a core a part of the visible system, together with a full of life sample of peppers cascading right down to nod on the sediment left within the oil by the peppers.

There are an infinite number of Italian olive oils available in the market and most keep on with a extra dated, traditional Italian esthetic. We wished this model and package deal design to utterly buck that development.

Editorial photograph

You will discover this goodness at his little Italian service provider in North Seashore, SF known as Sotta Casa. Godere!

We additionally wished to make sure that, at one fast look, you knew this olive oil was going to be fairly the spicy deal with. We’ve affectionately named our satan logomark, Lorenzo, after our expensive shopper who challenged us to carry his loopy facial features to life for this scrumptious new model.

Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph



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