Branding
Tuesday March 30, 2021 By David Quintanilla
Now You Can Buy A Plastic-Free Pregnancy Test | Dieline


For a lot of the final 30 years, the being pregnant take a look at has remained the identical. One other piece of cumbersome, overpackaged plastic, a lot of it sure for the landfill. Now, Lia is right here to shake up the female care business with a very game-changing product.

Six years within the making, Lia is the primary plastic-free, biodegradable being pregnant take a look at available on the market. Not solely is it compostable, however you’ll be able to flush it as properly, making for an eco-friendly and modern little bit of marvel.

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Based on Lia founders Bethany Edwards and Anna Couturier, being pregnant checks generate over 2 million kilos of plastic yearly. Certain, loads of people on the market are enthusiastic about getting pregnant, however that’s not 100% of these getting examined and a extra discreet methodology you could merely flush could be welcomed by many. You may wrap your take a look at in some bathroom paper and stuff it within the backside of the garbage can, however that doesn’t imply you’re assembly the privateness wants of shoppers.

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The take a look at will get produced from related plant fibers you’d discover in bathroom paper—all cellulose and not one of the plastic or glass fibers you’d discover within the typical package. It additionally capabilities identical to different choices available on the market—pee for 5 seconds on the gathering pad, lay the take a look at flat, take away the tear tab, and you may see your leads to minutes. The take a look at weighs lower than 4 sheets of bathroom paper and breaks down in your bathroom a lot the identical approach. Moreover, the take a look at is 99% correct and can break down fully in simply ten weeks, until, in fact, you determine to put it aside in your scrapbook.

Editorial photograph
Editorial photograph
Editorial photograph

The packaging for the model is simply as discreet. The blue-green packaging options subdued symbols, the proper stand-in in your favourite 4-letter swear phrase of alternative, together with a black exclamation level. Opening the envelope, you are greeted by the best of copy, imploring you to “pee, see, and flush.”

Lia formally launched earlier this previous March, and the Time Best Invention is out there for buy now.



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