Branding
Thursday January 14, 2021 By David Quintanilla
Nu Mexico Welcome Kit Shows A Bank Looking To The Future | Dieline


Nubank is personalizing the banking expertise.

When clients join a bank card, they are going to obtain this trippy Welcome Equipment, not like something we have seen from banks earlier than. Designed by Artwork Labore, the illustrated card that comes within the luxe purple envelope incorporates a gorilla sporting VR goggles, amongst many others, that blurs the road between the seriousness we have come to affiliate with banks. Every thing provides as much as make a brand new buyer really feel like they’re getting a luxurious welcome from a financial institution trying to the longer term.


Nubank, also called Nu in Mexico, is a digital financial institution based mostly in Sao Paulo, Brazil, which has change into the most important fintech in Latin America and probably the most revolutionary firms on the earth, in response to the 2019 rating by Quick Firm.

Based in 2013, Nubank quickly turned one of the best financial institution in Brazil in response to Forbes, and in 2019 it expanded its operations to Mexico Metropolis in hopes of making a know-how, knowledge science and design hub. Nubank is acknowledged for its technological innovation and its 24/7 customer support. With no bodily financial institution branches, our problem was to create a rare and memorable expertise for his or her new customers in Mexico.

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The manufacturing was made by Historias de Papel. Every equipment was created by hand with consideration to element and with the best high quality requirements to create not solely an expertise for the person but additionally a profitable final result.

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In collaboration with the Nu staff, we created a Welcome Equipment as a singular method to ship the bank card to new members. This included completely different branded components, reminiscent of an educational card for activating the bank card, a postcard with a customized illustration, a sticker and a cellphone card holder. Every aspect was thought intimately to create a singular and memorable expertise from this equipment. We fastidiously selected and crafted every aspect to make sure the customers would get a particular and unforgettable expertise from the equipment.

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