What started as an inventor’s pursuit for the right martini vodka, SKYY is now a global model, rapidly turning into a membership staple and in style alternative among the many younger and stylish. San Fransico-based entrepreneur Maurice Kanbar not solely got here up with the filtration and distillation methods that satiated his thirst for the right vodka martini, however he additionally developed the identify SKYY and oversaw the bottle design, selecting a easy, slim cobalt bottle meant to spotlight the brand new vodka’s purity.
Based in 1992 and part of Campari Group’s portfolio of manufacturers since 2009, SKYY is sort of 30 years previous, and like these younger, hip clubgoers of the 90s, the model has matured. When SKYY first launched, it was a daring and progressive American premium vodka. However the product has grown right into a profitable and globally acknowledged spirit, and sensing a necessity for a makeover, enlisted the companies of company Established to provide the spirits model a brand new visible id extra consistent with the model’s present persona and the modern vodka client.
Core branding parts are retained, retaining with SKYY’s constant minimalism. Established determined to refine the company blue, making it extra pure and nearer to the Pacific Ocean’s blue. The wordmark is adjusted and made neater, and so they developed a customized font to get used throughout the model, which compliments the brand whereas offering a extra modern look.
In addition they designed a brand new bottle. Gone are the downward sloping shoulders, changed with a degree airplane, including energy and confidence. Ridges are a brand new addition to the bottle, a refinement that can be a name again to the waters that encompass San Francisco. The neck will get shortened, and so they changed the plastic silver high with a extra environmentally pleasant and color-coordinated aluminum cap.
SKYY’s new look is trendy and refined, and the id makes its San Fransisco roots much more evident, selecting nature and open air as an alternative of the all-night celebration scene. Established helps SKYY realign the model for a extra modern vodka drinker with a crisp, extra subtle, and mature look.
Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.
If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.