Branding
Monday December 28, 2020 By David Quintanilla
Observador Thoughtful Wine That Interacts With The Consumer | Dieline


Observador is a wine masquerading as a spirit bottle, and we adore it. With an elongated, rectangular form, this premium wine is a form that may immediately stand out on a shelf. The wealthy, olive shade of the bottle makes this the right design for the discerning wine consuming. 

Typically, you might want to break the principles so as to stand out, and Observador accomplishes this purpose. 


Observador (Observer) is a limited-edition wine that has its origin in a extremely private means of working, contemplating and understanding nature we name ‘Considerate Viticulture’.

Our goal was to create a packaging with a premium code that transmits the significance and worth of commentary, for the vineyard and in life basically.

The packaging was created to conceptualize the thought behind Observador. That is achieved by way of a textual content engraved on the underside of the bottle that may solely be learn by a couple of customers.

Translation of the textual content on the underside of the bottle: The observer lets their intuition fly away to horizons invisible to cause. There it finds what others don’t see.

The proposition broadens the standard visible area of a bottle through the use of its base to generate an surprising dialogue with the patron.

Manufacturing: 3,327 numbered bottles. Engraving the textual content on the underside of the bottle required individualized artisan strategies.

Translation of the texts on the packaging.

BACK OF BOTTLE: We cease within the winery and its silence stirs us. Listening to it, understanding it, respecting it. The act of taking selections is definitely magical. We reside within the winery, we develop with it, we undergo collectively. It’s value iBASE OF BOTTLE: The observer lets their intuition fly away to horizons invisible to cause. There it finds what others don’t see.

Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph



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