Marketing
Saturday February 27, 2021 By David Quintanilla
Oculus Adds New ‘Hey Facebook’ Wake Prompt for Voice Commands


Will ‘Hey Fb’ turn into the subsequent ‘Siri’ or ‘Alexa’?

Voice instructions have gotten more and more widespread, as extra individuals buy up smart speaker devices, and allow voice activation in numerous methods. And now, Fb’s adding a new way to activate its Oculus VR units, by utilizing ‘Hey Fb’ because the wake immediate.

Hey Facebook

As defined by Oculus:

“Beginning this week, we’ll start rolling out “Hey Fb” to individuals utilizing Quest 2. This can be a gradual rollout, however yow will discover and allow the wake phrase by way of our Experimental Options settings – after which say “Hey Fb, take a screenshot,” “Hey Fb, present me who’s on-line,” “Hey Fb, open Supernatural,” or any of our different voice instructions to get began. Observe that Quest doesn’t hear for the “Hey Fb” wake phrase when the microphone is turned off, or when the headset is asleep or powered down.”

So the system is certainly not listening to your on a regular basis conversations, as goes the common Facebook advertising myth.

Oculus first added voice commands final yr, however in its preliminary iteration, it nonetheless required customers to press a button to activate the choice. The brand new ‘Hey Fb’ activation is designed to make it simpler to take motion with out leaving the immersion of the VR atmosphere – which makes a variety of sense, however nonetheless, it would additionally, little question, result in some elevated issues.

On this sense, it is fascinating that Fb has gone with ‘Hey Fb’ on Oculus, as an alternative of ‘Hey Oculus’, because the VR headset isn’t a Fb-branded system. As we noticed not too long ago, with the backlash over WhatsApp potentially sharing more user data with Facebook, there’s clearly a lingering degree of concern round Fb’s data-gathering and utilization processes, and by underlining the Oculus linkage to Fb, that would function a reminder of such, and stoke issues. 

However then once more, Fb needs to personal the VR house, and it is trying to preserve Fb as a key a part of it, by means of the subsequent stage of social media interplay throughout the digital atmosphere. As such, by utilizing ‘Hey Fb’, it additionally serves as a branding train, which might assist to strengthen the linkage between the 2 worlds.

Apparently, nonetheless, Fb did not go together with ‘Hey Fb’ for its Portal good speaker system.

On Portal, customers can activate voice instructions by saying ‘Hey Portal’, which avoids the potential affiliation with the corporate. Which is sensible, given the preliminary issues individuals had round including a Fb-owned recording system into their properties.

Facebook Portal

So it’s fascinating on this context to see Fb going with ‘Hey Fb’ on Oculus. I might assume that, ultimately, this can turn into the principle command on all of its voice-activated units.

Given the assorted criticisms leveled on the firm, it appears logical that Fb can be not less than considerably hesitant to incorporate the corporate title inside its voice instructions, nevertheless it might ultimately turn into as widespread as ‘Siri’ or ‘Alexa’, and additional embed Fb inside our lives. Beginning with Oculus is likely to be a primary step, which might ultimately normalize the command, and assist construct that psychological affiliation to bridge the net and digital worlds.

It could appear to be a small addition, and a small consideration within the broader scheme. However given the quantity of instances that folks will use such instructions, it can be crucial, and it’ll play a task in bridging the connection between the platform and the actual world.    

Oculus notes that “Hey Fb” is an opt-in expertise, which can be rolled out step by step to Quest 2, and later, to all Quest units.



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