Branding
Tuesday January 12, 2021 By David Quintanilla
O’Doul’s & Match Both Check ‘Yes’ On Note In Class, Debut New Can In Partnership | Dieline


The turning of the calendar into a brand new yr at all times conjures up people to make modifications of their lives. Among the many hottest resolutions revolve round well being and romance, corresponding to abstaining from alcohol and discovering love. 

However in response to courting website Match.com’s survey Singles in America, about 1 in 3 individuals nonetheless really feel social stress to order a boozy beverage on a primary date, and now, alcohol-free beer model O’Douls desires to alleviate people of a few of that stress with a brand new limited-edition can that will not make you are feeling like a teetotalling no-fun.

And that is the purpose. Dry January provides manufacturers like O’Doul’s an opportunity to normalize the straightforward act of not ingesting, which by the way in which, almost half of these surveyed responded that they ARE intrigued by having a no/low-alcohol drink on a primary date.

Editorial photograph
Editorial photograph

O’Douls’ new label options work by illustrator Abbey Lossing with its final intention to provoke dialog, serving to clean over a few of that first date awkwardness with out resorting to alcohol on a digital first date. The illustration definitely has loads of romantic vibes, that includes a gender-ambiguous couple striding hand-in-hand on the entrance, a coronary heart flanked by doves, in addition to a delicate palette dominated by soothing and welcoming impartial colours. Lossing’s work evokes intrigue, however as a substitute of asking if that is an alcohol-free beer, it’s extra like, “Oh, what sort of beer is that?”

Editorial photograph

Along with the brand new can designs, O’Doul’s and Match are freely giving 100 digital date kits, consisting of customized woven socks, a chilled designer candle, courting dialog playing cards, a smartphone stand, and a selfie gentle for a profitable digital date.

Editorial photograph





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