Branding
Monday April 12, 2021 By David Quintanilla
OHKO Champions Channel Mother Nature For Bring Spring | Dieline


South Korean-based Magpie Brewing Firm has redesigned their common Saison, Deliver Spring, to showcase its uniqueness. The floral design rides the road between an precise {photograph} and an illustrative design; the cans fantastically juxtapose brightness and darkness, very similar to the climate within the sp. The earthy, floral, citrus, and trace of spicy notes within the beer make a visible look all through the label’s design. If this beer would not scream “deliver spring,” I am unsure what’s going to.


Magpie Brewing Co. is an unbiased craft brewery from Seoul, South Korea. Exhausting set on producing high-quality beers and dealing on tasks dedicated to craftsmanship has lead it to be one of many main craft breweries in Asia. “All over the place you discover the little chicken, you possibly can expertise what’s occurring within the Korean craft beer scene as we speak“.

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This season we needed to provide Magpie Brewing Co’s hottest Saison, Deliver Spring  a recent look to go together with the brand new style. This batch is a bit completely different from earlier years because it’s brewed to be extra earthy with a touch of spicy flavors, floral/natural aromas and only a contact of citrus fruit to high it off.

With the flavour profile driving the challenge, I actually needed to focus on the earthy, floral expertise and figured one of the simplest ways to be immersed in these flavors with out consuming grime is having the subsequent smartest thing, “actual” crops included within the design. So as to have the ability to manipulate the crops and flowers in a manner that match the design components and all of the deliverables, I made a decision that making a digital bouquet was probably the most versatile solution to method this design.

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We needed to maintain it playful, so as a substitute of creating photograph reasonable crops I modeled just a few spring classics together with some hybrid crops that don’t exist right into a flat bouquet that we may alter as wanted. The general aim for the foliage was to trip the road between actual and pretend, and I believe we completed that. I actually like how the reasonable components tackle a slight illustrative really feel, which is a method I’ve been making an attempt to play with for Magpie’s collaborative tasks with OHKO Champions. You’ll be able to see one other instance of this fashion in our latest work collectively, Black Rock Imperial Stout (The AR powered sci-fi-ish craft beer).

Lighting was the important thing to capturing the temper we have been in search of. I performed round with numerous colours and exposures however in the end felt {that a} darkish background with a little bit of harsh facet lighting let the plant shapes pop out and in of the background in a pleasant manner. I felt it offers a enjoyable depth to the design which helped deliver a recent new expertise to this scrumptious beer.

Magpie Brewing Co. has just a few worldwide releases, however this years Deliver Spring launch is staying native and is obtainable throughout South Korea beginning March twentieth.

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