Branding
Wednesday June 23, 2021 By David Quintanilla
Oikos Redesigns With a New, ‘Forkable’ Look | Dieline


Relating to yogurt, spoons are the utensil of selection. Certain, there have been creative methods of delivering yogurt before, however Oikos has unveiled a greek yogurt with fruit so thick they’re calling it “forkable.”

Feeding shoppers via their eyeholes, Oikos‘ new Blended Greek Yogurt packaging comes from Danone North America Model Design and company Beardwood&Co., with lush, complete, and juicy fruit, or within the case of vanilla, a shiny flower, entrance and heart. Substances boldly stand out amid a backdrop of creamy, wavy yogurt. The brandmark comes set in a powerful sans with softer secondary typography that balances the bolder components of the packaging. Outer packaging follows go well with, as do the bigger quarts.

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The yogurt maker’s redesign is a part of an entire model repositioning with new product reformulation and is a transfer away from the “floating spoon” idea of the previous.

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Editorial photograph

“Oikos has been delivering nutritious and scrumptious style throughout our portfolio with disruptive high-protein improvements from Oikos Professional and Triple Zero,” stated vice chairman of Greek yogurt and purposeful vitamin at Danone North America Surbhi Martin in a press release. “With Oikos Blended, we’ll proceed to problem Greek class conventions with a brand new innovation loaded with extra fruit, supported by an omnichannel ‘Forkable’ advertising and marketing marketing campaign that’s designed to let Greek yogurt followers know it’s okay to toss apart conference – and the spoon – relating to wholesome snacking.”

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The brand new Oikos is offered now in single cups, four-packs, and quarts nationwide.

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