Branding
Wednesday June 30, 2021 By David Quintanilla
Organic Skincare Signature By RUMI | Dieline


?Via pastel hues, minimalistic design, and edged typography, The Turtle Story designed Rumi’s packaging primarily based on their messaging that magnificence is extra than simply pores and skin deep. This packaging system is seeping with purity and class that permits the natural nature of the model to turn out to be extra approachable. Plus, who would not love when the packaging itself can soothe you right into a self care temper? 


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‘Magnificence begins the second you determine to be your self.’ ~ Coco Chanel.

Our packaging design leans closely on Rumi’s messaging – magnificence is greater than pores and skin deep, it resides on the within. Rumi stands for a celebration of self-love and caring for oneself. It’s from one’s power and braveness that they emerge from and the power and braveness that they add to. Rumi is a celebration of magnificence by giving and including worth to its most pure type. It’s a celebration of you!

The trendy shopper at the moment believes in all issues good & pure and won’t let any nasties contact their pores and skin. The world of magnificence influencers swears by natural merchandise that include consolation, pure substances full of important rituals. Rumi believes in complementing the buyer’s “pure magnificence” fairly effectively. Their vary of merchandise has been created preserving in thoughts the number of pores and skin varieties in order that one can discover a product curated for his or her wants.

So we at The Turtle Story went a step forward to replicate an inside magnificence so pure that additionally flows into its mystical nature by selecting 3 main components: 1. Pastels 2. Minimalism 3. Edged Typography

Pastel palettes paired with minimal aesthetics include a promise of sophistication & class – that embodies the true essence of Rumi with added consolation & power. From the tender pink pastels to pure inexperienced matted lotions, these designs magnetically draw the much-needed consideration and appeals to the fashionable, millennial audiences. The edged typography bottles the tenderness & the pure magnificence that surrounds the model and the brand invokes a way of curiosity together with consolation & confidence.

Rumi’s focused customers imagine that magnificence resides pores and skin deep & will actively search its merchandise as they naturally unify an exclusivity outlook and approachable identification. The added bonus is the natural origin of Rumi’s product which is subtly highlighted all through totally different merchandise. Rumi doesn’t brag about it, nor does it market the model with any social agenda. It merely states the truth that the merchandise complement clients’ “pure magnificence” completely.

The core of this challenge was to create a soothing design that emphasizes the curvature of each product making it effortlessly atypical.

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