Upon being contracted by Authentic Sample Brewing Firm to design their cans’ labels, Play Studio took the chance to defy norms and ran with it. Utilizing their consumer’s curious title as inspiration, they designed a shapely and curved design, taking part in round with what may have in any other case been a historically linear typeface format.

With fourteen totally different colour mixtures, it appears the chances are countless. Play Studio additionally toyed with totally different font sizes, selecting to incorporate all or a part of the OPBC acronym on every respective glass or can. Creating shapes and a wide range of angles utilizing strictly phrases and letters was the right solution to stand out on a shelf. 

We created a versatile, dynamic, and evolutionary graphic identification impressed by the Authentic Sample title—full with a design system that rearranges, rotates, and leaves the confines of a linear airplane to point out there’s at all times room for originality. 

Our work for Authentic Sample Brewing Firm received an award for greatest packaging at Kind Administrators Membership and was featured within the Communication Arts Typography Annual.