Branding
Friday January 29, 2021 By David Quintanilla
Pack of the Month: Sol Gives Us The Brazilian Vibes We So Desperately Need Right Now | Dieline


Most of us are in all probability planning our dream trip when the pandemic is lastly over, and we will really, you realize, GO locations as soon as once more. I’d wager you’ve got about three or 4 tabs open proper now for some epic daydreaming and wanderlust.

Lacking her native Brazil, JKR’s Lilia Quinaud invented the espresso idea Sol—she not solely needed to discover her roots however the house she couldn’t go to due to COVID-19. Plus, she needed a balm to flee these chilly and gray London mornings, and what higher approach than to try this with a vibrant Brazillian espresso.

Now that we’re knee-deep in winter, Sol was an apparent selection for January’s Pack of the Month. We spoke with Lilia concerning the inspiration behind her design and the wonderful Brazillian foliage that graces her darling espresso idea.

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Stroll us via the design course of that you just went via for this undertaking.

With Sol, I needed to develop a model identification with absolute inventive freedom that spoke personally to me and my roots. One of many issues I miss probably the most from Brazil is espresso. That gave me the preliminary concept for this undertaking—a scrumptious Brazilian natural espresso, packaged in six wealthy earthy blends, with a colourful visible identification to brighten up gray mornings. The typography was the very first thing to be developed and set the tone for every thing else.

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Why was Brazil the inspiration for the packaging idea?

In my expertise, dwelling overseas makes you create stronger connections with your individual nation—I feel many expatriates will relate to this. It has made me replicate lots about Brazilian tradition and the way that has formed my creativity as a designer. I needed to create one thing that spoke to that, an homage to the nation I missed.

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What was one of many greatest objectives you got down to obtain with Sol packaging, and the way did you accomplish it?

I have been working in studios for years, so a lot of the initiatives I work on are designed by a crew and take months—typically years—to conclude. Certainly one of my objectives with Sol was type of the other of that. To develop one thing with a fast turnaround, and that was 100% me. To realize that, I solely needed to belief my intestine and do the type of work that makes me smile.

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What was probably the most difficult a part of this undertaking?

There are a lot of “tropical” impressed merchandise on the market, so one of many fundamental challenges was to ensure I used to be creating one thing authentic and never falling into any visible clichés when talking about Brazil. By utilizing an summary illustration fashion, impressed by Henri Matisse’s cut-out prints, I hoped to nod to the enduring fauna and flora with out making them too apparent.

For the flavors of the espresso, you matched them to 6 totally different areas within the nation. How did you identify the feel and appear of the packaging for each?

Brazil is extraordinarily biodiverse, comprising 70% of the world’s cataloged animal and plant species. We would bear in mind the Amazon and the attractive seashores, however there’s a lot greater than that! I needed every taste to symbolize one in every of its six biomes, hoping to additionally educate myself a bit bit extra about my very own nation. I needed to do intensive analysis on the fauna, flora, and flavors in every of them and determine which components felt proper for the design composition. I have not been myself to all of these locations but (a disgrace!) however will certainly go sometime.

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In case you may decide one facet of the completed design that you just like probably the most or really feel pleased with, what would it not be and why?

I particularly just like the customized typeface, which additionally seems within the wordmark; it has a pleasant steadiness of sharp and sinuous that speaks to the visible idea. I discover typography extraordinarily laborious to get proper, so I am proud to have developed one thing that feels trendy and distinctive.

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Share one lesson that you just realized whereas growing the completed product.

Regardless that I needed the design to be naturally wealthy and colourful, I needed to discover a steadiness to ensure the model was clear and readable on the pack. Simplicity is vital.

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Seeing that this was impressed by a longing to return house, what’s going to you do once you lastly see your loved ones once more?

I am comfortable to say I am presently in Brazil! I used to be capable of come right here with my husband earlier than Christmas, and we’re staying for a couple of months, as London continues to be in lockdown. It was very particular seeing everybody after such a lonely 12 months. I really feel actually grateful for being protected and capable of work for an organization within the UK whereas staying with my household.



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