Branding
Friday May 21, 2021 By David Quintanilla
Panera’s Brand Refresh Invites Guests To Break Bread | Dieline


Since no less than Biblical instances, breaking bread with other people at a meal carries a deeper that means and significance past the straightforward act of bodily nourishment. To this present day and throughout humanity, sharing bread with others gives greater than corporal sustenance and offers a possibility to make a human connection, strengthen household bonds, forge new alliances, and ease negotiations.

That interpersonal connection that comes with breaking up a loaf of bread to share with another person comes by in Panera’s model refresh, achieved in partnership with company BrandOpus, beginning with the bakery-cafe chain’s emblem. 

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The emblem’s principal factor, the “mom,” is redrawn and now faces the viewer holding a proposal of bread. As a substitute of being framed in a sq., Panera’s emblem will get an arched prime that is evocative of hearths and ovens. The colour palette additionally will get refined and expanded to offer the model some further heat and vitality.

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“Our largest problem was preserving important reminiscence buildings from Panera’s wealthy heritage whereas tapping into new associations rooted in pleasure, enjoyment, and heat. Impressed by the fervour and abundance of the model, the revitalized design is a radical revolt in opposition to meals

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restrictions at this time. It’s a rediscovery of the pleasure that comes with consuming scrumptious contemporary meals, and we’re excited for the world to expertise it,” mentioned Nir Wegrzyn, CEO and founding father of BrandOpus, in a press launch.

Panera Bread’s new look is rolling out on packaging, in-store, and on-line by the remainder of 2021.

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