Branding
Friday April 30, 2021 By David Quintanilla
Pasote Tequila Refreshes Its Packaging Just In Time For Cinco de Mayo | Dieline


With the motto of “The Fierce Artwork of Tequila,” Pasote Tequila required new packaging to mirror the robust message. The model consists of 4 expressions of tequila sourced from 100% estate-grown blue agave and produced utilizing pure rainwater. With no coloration or taste components, the cleanness of the model is showcased within the simplistic bundle design. Every bottle’s label has a pure and bodily texture, honoring the robust historical past of Aztec tradition with masks, all worshiping a unique deity. This new launch accompanies Pasote’s latest surge in recognition amongst shoppers trying to find sustainable tequila – the model grew by 26% in 2020 alone. Cinco de Mayo can now be celebrated with well-designed tequila sustainably.


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Pasote Tequila immediately introduced a daring new packaging refresh that elevates the feel and appear of the spirit to extra visibly embody its tagline, “The Fierce Artwork of Tequila.” A Jalisco Highlands tequila, Pasote’s pristine manufacturing strategies and the portfolio will proceed to be sourced from 100% property grown blue agave utilizing sustainable manufacturing strategies.

“What units Pasote aside from different tequilas is the standard of the product, in the end pushed by what’s throughout the bottle,” stated August Sebastiani, president of Pasote Tequila producer, 3 Badge Beverage Company. “We’ve got a clear, handcrafted tequila. And to intensify and showcase its all-natural purity, we don’t add colours, flavors or something to it leading to a pale straw coloration that units us aside from the opposite gamers is the class. We expect the putting new packaging higher displays the high-quality spirit contained in the bottle, serving to new prospects discover the model on a shelf or again bar, whereas reinvigorating the eye of Pasote’s present loyal prospects – simply in time for Might 5!”

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Pasote’s portfolio contains 4 expressions of tequila. The daring packages every have an natural and tactile texture, celebrating the sturdy historical past of Aztec tradition with masks, every honoring a unique deity:

· Pasote Blanco – Options the Aztec solar god, Tonatiuh. Patron of warriors, he blessed people with heat and fertility however in return demanded stay sacrifices. The spirit is completely clear and clear, with an exquisitely delicate mouthfeel, like ingesting liquid mild. Crisp, zesty citrus with white pepper unfolds into to pure succulent blue agave.

· Pasote Reposado – Options an Aztec jaguar warrior. These army elite fought on the entrance strains and captured prisoners for his or her solar god. The distinctive natural and floral aromas of roasted agave are delicately balanced with delicate fruit notes of ripe coconut and candy vanillin American oak.

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· Pasote Añejo – Options an Aztec eagle warrior, essentially the most feared fighters. Solely the bravest noblemen and commoners of particular advantage may be part of their ranks. The Añejo is a luscious tequila that advantages from lengthy growing old in American oak. Its finely nuanced complexity is marked by a velvety clean texture flecked with roasted orange and spicy cinnamon.

· Pasote Further Añejo – That includes Huehuecóyotl, Aztec god of music, dance and mischief, this ultra-premium Further Añejo is supposed to be savored. It’s as supremely advanced as it’s balanced, having spent forty-eight months in ex-bourbon barrels.

Pasote’s sustainable manufacturing methods mirror the elevated client demand for handcrafted tequila (Pasote skilled over 26% development in 2020 alone). Earlier than baking, the inexperienced hearts of every agave are taken out, eliminating a vegetal style and providing extra sweetness. Solely pure yeast is utilized in fermentation earlier than the liquid is distilled with 100% copper pot stills with a mix of pure rainwater and pure spring water. The tequila is in the end aged in impartial barrels, permitting the agave taste profile to shine with out being masked by an excessive amount of oak.

Pasote’s ecological water sourcing outcomes from captured rainwater from the roofs of the El Pandillo distillery, whereas the steadiness is introduced from a pure spring close by. Water is recycled all through the manufacturing course of with little waste, as run off juice is usually captured throughout your entire course of and power environment friendly equipment is used throughout shredding and mashing.



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