Branding
Wednesday January 13, 2021 By David Quintanilla
Patrón Virtual Gift Wrapper Allows You To Customize Your Holiday Booze | Dieline


One of many presents that can make you tremendous common amongst your folks now simply acquired a bit extra design-forward. Utilizing AR (augmented actuality), the beloved tequila model Patrón is permitting prospects to create their very own reward wrappings. Using varied patterns, images, and graphics, you’ll be able to craft a bottle that speaks on to the supposed recipient.


Integrating augmented actuality into packaging has been proven to have many advantages together with; built-in purchasing experiences driving gross sales, driving buyer engagement, offering vessels for model campaigns, sustainability, and value effectiveness. Manufacturers have confirmed integrating AR into packaging is efficient, and the spirits trade has been on the forefront, so what’s subsequent?

ROSE has created a first-of-its-kind AR packaging expertise for Patrón that strikes this expertise into the palms of shoppers. The Patrón Digital Present Wrapper offers prospects an opportunity to make use of this rising know-how in a brand new means that hasn’t been out there in retail earlier than—customizing the packaging themselves. The flexibility to place AR into the palms of anybody with a smartphone and have them work together with that know-how is what’s subsequent for large-scale augmented actuality experiences.

Gifters of Patrón can use a microsite developed by ROSE to create a customized wrapping together with a photograph, textual content, and stickers that can rework right into a 360-degree augmented actuality (AR) reward wrapping round their Patrón bottle. This expertise gives a sentimental and unique tackle gifting alcohol in addition to offers prospects first-hand expertise not simply utilizing augmented actuality, however harnessing it to make one thing themselves. Handing the reigns to prospects to create their very own augmented actuality expertise is what units this construct aside from different AR integrations within the spirits trade. Moreover, as firms look forward to a greener and extra sustainable future, the idea of digital wrapping and digital packaging is prone to develop.

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