Branding
Tuesday March 16, 2021 By David Quintanilla
Pearlfisher’s Branding for SoGood Saké Puts Rice Center Stage | Dieline


Saké, the fermented rice beverage initially from Japan, has a protracted historical past, which most likely started someday after the nation cultivated rice. For hundreds of years it has been the nation’s nationwide spirit and is certainly one of its most outstanding culinary exports, fairly a feat when standing subsequent to prompt pot noodles and sushi.

Regardless of its historic origins and its reputation world wide, saké doesn’t share the identical shopper ardour and curiosity as different kinds of spirits in America. Consumption tends to occur at sushi bars and Japanese eating places. However one American saké is seeking to increase its attraction past the sushi bar, with branding and a visible id that highlights the qualities that the majority attraction to American drinkers.

Editorial photograph

SoGood saké is a super-premium spirit made within the US with rice grown within the Sacramento valley. The branding and visible id replicate the brewer’s mission to make saké a spirit that’s loved and blended like different well-liked drinks and events that decision for libations. With the assistance of company Pearfisher, SoGood’s branding has the sophistication of recent craft spirits makers and the thrill of exploration whereas making rice the star.

Editorial photograph
Editorial photograph
Editorial photograph

The customized wordmark lives as much as the model title, the Ok in saké is given a luxurious spherical arm, just like a sophisticated pearl of rice. The accent can also be impressed by the grain whereas offering some motion and dynamics to the mark. Rice fields and stalks additionally get used within the design language, the bottles use the shapes organized artfully and elegantly, and the foil provides brilliance and shimmer. Lastly, the textured bumps on the bottle add a dimension to the packaging and are rice-shaped, due to course.

Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph

Relatively than specializing in saké’s lengthy historical past and Japanese origin, SoGood creates a temper, positioning its spirits as a craft, premium various to extra conventional liquors. The glossy packaging instructions provenance on the bar shelf, in addition to experimentation. SoGood is spiritually kenpai dressed up as a cheers.

Editorial photograph



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