Branding
Wednesday February 3, 2021 By David Quintanilla
Pentagram-Designed Soufflé Captures The Spirit Of French Home Cooking | Dieline


Everybody is aware of the French for his or her haute delicacies, with elaborate and beautiful dishes made utilizing unique or uncommon elements and ready with advanced strategies—and by that, we imply butter. However as with many meals traditions, the guts of French gastronomy is the country, do-it-yourself cannon of dishes and meals, usually ready in a single piece of cookery and served oven-to-table, like coq au vin, boeuf bourguignon, and gratin dauphinois.

Suffice to say, cookware can also be an enormous deal in France.

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New kitchen model Soufflé respects the French dwelling cooking custom whereas reimagining cookware for the up to date kitchen. Whereas contemplating the atmosphere, shopper well being, and practicality, the upstart dwelling kitchen provider by no means loses cooking’s joie de vivre.

Pentagram labored with the startup on model identification, packaging, and industrial and product design. Fairly than use poisonous and probably harmful coatings, Pentagram labored with native producers to create enamel-coated metal cookware in vibrant and up to date colours. The cookware is made in France and nods to Gallic heritage is clear in particulars such because the handles’ ribbed design, which is paying homage to the Citroën H utility van. Pragmatic issues reminiscent of storage are thought of and seamlessly built-in into the product design.

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Editorial photograph

Pentagram additionally designed the packaging, which sticks to French and culinary traditions, and is designed with youngsters in thoughts. Additionally they made pragmatic issues when it got here to transport and storage, in addition to the atmosphere. The packaging is plastic-free and makes use of heavy craft materials to guard the contents.

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“We developed a plastic-free answer, with the cookware held internally by a cardboard construction fairly than the standard plastic baggage or foam. The merchandise are positioned in a number of standard-sized trays, that are held collectively in a branded sleeve. This can be a modular strategy, with storage efficiencies for the consumer, however it’s also meant to attraction to youngsters who wish to play with the packaging or re-use it for craft tasks. Playful illustrations used within the inside packaging add to the alternatives for re-use,” stated Jon Marshall, associate at Pentagram London.

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On the heart of the model’s identification is the customized wordmark designed by Pentagram. The upturned accent mark and ligatures give it a playfulness that bolsters the enjoyment of cooking, particularly at-home for family members. Extra graphics reinforce the country and informal allure of Soufflé, and its raison d’etre, meals.

“The colours are impressed by French artwork, meals, and the panorama – the core model colour is French Ultramarine (after the artists’ pigment). That is complemented by clementine, mustard, and peach,” says Angus Hyland, associate at Pentagram London.

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“Some geometry within the cookware echos curvature of the accent on the é within the Soufflé, which may be very French,” Marshall provides. 

Soufflé kitchenware units are actually out there for pre-order, with the agency stating an anticipated supply date of April 2021.



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