Branding
Thursday March 25, 2021 By David Quintanilla
Pepsi and Peeps Drop A Super Limited-Edition Collab (Which You Probably Won’t Get To Drink) | Dieline


Love them or hate them, Peeps are again. In reality, a few of you bloodthirsty animals will not even acknowledge that spring is on the way in which till you’ve seen that sugar bedazzled chick-shaped marshmallow land on the native CVS.

Now, you may also have your Peeps in liquid type, because of PepsiCo. 

Right now, PepsiCo introduced its supremely limited-edition collaboration with Peeps, a brand new beverage that brings each iconic manufacturers collectively into one cute miniature vessel. The marshmallow-flavored Pepsi is available in a 7.5-ounce can in three colorways—yellow, pink, and blue. 

The three mini-cans are available in a yellow Peeps-styled field that provides a window to the pastel goodness inside. Moreover, the Pepsi can makes the right canvas for taking over Peeps’ visible id, with outlines of the marshmallow buddies circling the Pepsi brand.

Editorial photograph
Editorial photograph

“After what has been a really tough 12 months, many shoppers are on the lookout for new issues to smile about. So, to rejoice the beginning of springtime, Pepsi collaborated with PEEPS to develop a restricted batch of its first-ever marshmallow cola. This PEPSI x PEEPS collaboration shall be obtainable in three vivid colours by way of a particular mini-can design and can most actually have followers buzzing all season lengthy,” stated Todd Kaplan, vp of PepsiCo Advertising and marketing, in a press release. “We all know our shoppers love our restricted product drops, and we imagine that PEPSI x PEEPS will ship an iconic and scrumptious pairing that has the potential to turn into a fan favourite.” 

And therein lies the rub. You’re going to need to win one for those who ever wish to drink it. Take an image of you and your socially-distanced ilk having fun with Peeps, and submit it to Twitter and Instagram by tagging @Pepsi with #HangingWithMyPEEPS for an opportunity to win the ultra-rare 3-pack of Pepsi x Peeps.

So get to coming into intrepid marshmallow chick followers—you’ve till 3/31 to enter. After that, your greatest wager is to pour some melted marshmallows right into a can of Pepsi and stir.



Source link