Branding
Friday February 26, 2021 By David Quintanilla
PepsiCo Introduces Neon Zebra, Its First Line Of Cocktail Mixers | Dieline


Being your personal bartender can really feel a bit like enjoying rocket scientist, particularly in terms of measuring out elements or muddling herbs simply so. One false transfer can spell catastrophe within the type of an aggressively candy concoction or, worse, a boozy egg white-filled glass of disgrace. And that is why we’ve cocktail mixers—a few of us aren’t naturally gifted mixologists.

Properly, now you have got a brand new cocktail mixer to mess around with. Yesterday, PepsiCo launched their first-ever line of non-alcoholic mixers. Dubbed Neon Zebra, this vibrant and playful model presents a real shortcut for many who need a drink in a fashion of seconds. With 4 flavors—Margarita, Strawberry Daiquiri, Mojito, and Whiskey Bitter—every 7.5oz mini-can makes two cocktails with out all the unreal sweeteners. Simply add a splash of your favourite spirit, and voila. 

Editorial photograph

With branding and a visible identification from PepsiCo Design + Innovation, the crew crafted a daring and zany world for his or her zebra mascot, full with textures and 3-D typography. The arched kind on the prime of the can is a transparent nod to retro cocktail tradition, a touch that this can be a damn-near European grownup beverage that seems like summer season. Add within the playful illustration of the zebra whose stripes change given the flavour variant, and you’ve got a enjoyable, approachable model.

Editorial photograph
Editorial photograph

“PepsiCo is laser-focused on shortly delivering new improvements that meet shopper wants and capitalize on alternatives within the market,” stated Matthieu Aquino, vp of design, world beverage, and model expertise. “With Neon Zebra, we took a design-led method to the model growth, constructing a wild visible world to convey the simplicity and distinction of the product attributes, in the end delivering a disruptive and memorable expertise for shoppers.”

Editorial photograph

The model launches this March nationwide, so be careful for tipsy zebras.





Source link